Logo
  • Home
  • AI Agent
  • Annotations
  • Watchlists
  • Files
  • Pricing and plans
  • BlogAboutContact us
    APIMCP
    Terms of servicePrivacy policy

  • Get the full experience

    We save the real magic for signed-in users.

Logo
BIDU US​

Baidu, Inc. Sponsored ADR(BIDU US)

$77.20-0.781.00%Ext:$77.02-0.180.23%(Market Closed · 23:55:13 UTC)

Overview

ProfileEntity Structure

Documents

SEC Filings

Financials & Metrics

FinancialsChartingShort InterestEmployees

Baidu, Inc. Sponsored ADR — Company Profile

Baidu, Inc. is a prominent Chinese technology company primarily recognized for its internet search services. Its operations are divided into two main segments: Baidu Core and iQIYI. The Baidu Core segment offers a wide array of products and services. This includes essential mobile applications such as the Baidu App, which provides search functionalities, personalized news feeds, and various utilities; Haokan for short video content; and Baidu Maps, a voice-enabled navigation system. It also manages numerous knowledge platforms like Baidu Wiki, Baidu Healthcare Wiki, and Baidu Scholar, alongside community-driven services like Baidu Knows. The segment further extends into artificial intelligence with the DuerOS smart assistant platform and Xiaodu smart devices, as well as cutting-edge autonomous driving technologies, encompassing automated valet parking, autonomous navigation, electric vehicles, and robotaxi fleets. Additionally, Baidu Core provides extensive online marketing solutions, including auction-based pay-for-performance advertising that allows clients to bid for priority placement of sponsored links, alongside display-based and other performance-driven marketing services. Cloud computing solutions (PaaS, SaaS, and IaaS) and a suite of mobile ecosystem applications, such as Baidu Post, are also part of this segment. The iQIYI segment operates a comprehensive online entertainment platform. It delivers a rich selection of original and licensed video content, offers membership subscriptions, and provides various online advertising opportunities. Baidu, Inc., originally known as Baidu.com, Inc., was founded in Beijing in 2000 and maintains a strategic partnership with Zhejiang Geely Holding Group.

Exchange
UQ
CEO
Yanhong Li
Headquarters
Beijing, F4, CN
IPO Date
Aug 5, 2005
Employees
33,500
Website
www.baidu.com

Key Metrics

Price
$84.32
Market Cap
$28.68B
Revenue (TTM)
$31.88B
Net Income (TTM)
$3.42B
EPS (TTM)
10.08
P/E (TTM)
9.60
P/B (TTM)
0.74
Dividend Yield
0.00%
ROE (TTM)
2.10%
ROA (TTM)
1.24%
Operating Margin
-4.51%
Beta
1.59

Dividends

Last Dividend
$0.00
Last Yield
0.00%

Summary

Baidu, Inc. is a prominent Chinese technology company primarily recognized for its internet search services. Its operations are divided into two main segments: Baidu Core and iQIYI. The Baidu Core segment offers a wide array of products and services. This includes essential mobile applications such as the Baidu App, which provides search functionalities, personalized news feeds, and various utilities; Haokan for short video content; and Baidu Maps, a voice-enabled navigation system. It also manages numerous knowledge platforms like Baidu Wiki, Baidu Healthcare Wiki, and Baidu Scholar, alongside community-driven services like Baidu Knows. The segment further extends into artificial intelligence with the DuerOS smart assistant platform and Xiaodu smart devices, as well as cutting-edge autonomous driving technologies, encompassing automated valet parking, autonomous navigation, electric vehicles, and robotaxi fleets. Additionally, Baidu Core provides extensive online marketing solutions, including auction-based pay-for-performance advertising that allows clients to bid for priority placement of sponsored links, alongside display-based and other performance-driven marketing services. Cloud computing solutions (PaaS, SaaS, and IaaS) and a suite of mobile ecosystem applications, such as Baidu Post, are also part of this segment. The iQIYI segment operates a comprehensive online entertainment platform. It delivers a rich selection of original and licensed video content, offers membership subscriptions, and provides various online advertising opportunities. Baidu, Inc., originally known as Baidu.com, Inc., was founded in Beijing in 2000 and maintains a strategic partnership with Zhejiang Geely Holding Group.

Website
www.baidu.com
Location
Beijing, F4, CN
Phone86 10 5992 8888
Employees33,500
CEOYanhong Li
IPO DateAug 5, 2005

Ask AI

Company overview
Business model, segments, and competition.
Peer comparison
Metrics vs closest competitors.
Guidance & outlook
Forward guidance and assumptions.
Bull vs bear case
Upside drivers and key risks.
Valuation snapshot
Multiples vs history and peers.
Competitive moat
Defensibility and market position.
Management track record
Leadership and capital allocation history.

Latest Documents

SEC Filings(540)

Expand
  • S-8Registration statement (employee benefit plan)13 Oct
  • 6-KCurrent report (foreign private issuer)7 Oct
  • 144Ma Melissa5 Oct
  • 6-KCurrent report (foreign private issuer)1 Oct
  • 6-KCurrent report (foreign private issuer)30 Sep
  • 6-KCurrent report (foreign private issuer)29 Sep
  • 6-KCurrent report (foreign private issuer)28 Sep
  • 6-KCurrent report (foreign private issuer)25 Sep
  • 6-KCurrent report (foreign private issuer)24 Sep
  • 6-KCurrent report (foreign private issuer)23 Sep
  • 6-KCurrent report (foreign private issuer)22 Sep
  • 6-KCurrent report (foreign private issuer)21 Sep
  • 6-KCurrent report (foreign private issuer)18 Sep
  • 6-KCurrent report (foreign private issuer)17 Sep
  • 6-KCurrent report (foreign private issuer)17 Sep
  • 6-KCurrent report (foreign private issuer)16 Sep
  • 6-KCurrent report (foreign private issuer)15 Sep
  • 6-KCurrent report (foreign private issuer)14 Sep
  • 6-KCurrent report (foreign private issuer)11 Sep
  • 6-KCurrent report (foreign private issuer)10 Sep

News

  • BIDU UPCOMING DEADLINE: Faruqi & Faruqi, LLP Reminds Baidu (BIDU) Investors of Securities Class Action Lawsuit Deadline on November 13, 202607:56AM
  • ROSEN, A LONGSTANDING FIRM, Encourages Baidu, Inc. Investors to Secure Counsel Before Important Deadline in Securities Class Action - BIDU23 Oct
  • ROSEN, TOP-RANKED INVESTOR COUNSEL, Encourages Baidu, Inc. Investors to Secure Counsel Before Important Deadline in Securities Class Action - BIDU23 Oct
  • Here's Why Baidu Inc. (BIDU) Fell More Than Broader Market23 Oct
  • Kaplan Fox Alerts Baidu, Inc. (BIDU) Investors to an Approaching Lead Plaintiff Deadline on November 13, 202623 Oct
  • What Should Baidu, Inc. Investors Know After 12.73% Stock Drop? The Law Offices of Frank R. Cruz Outlines Securities Fraud Class Action Lead Plaintiff Deadline23 Oct
  • What Should Baidu, Inc. Investors Know After 12.73% Stock Drop? The Law Offices of Frank R.23 Oct
  • BIDU Investors Have Opportunity to Lead Baidu, Inc. Securities Fraud Lawsuit with SBS Law23 Oct
  • China's Baidu tests robotaxi on London streets23 Oct
  • ROSEN, NATIONAL INVESTOR COUNSEL, Encourages Baidu, Inc. Investors to Secure Counsel Before Important Deadline in Securities Class Action - BIDU22 Oct
  • DEADLINE ALERT for Innventure, Inc. (INV), XTI Aerospace, Inc. (XTIA), Flotek Industries, Inc. (FTK), and Baidu, Inc. (BIDU): The Law Offices of Howard G. Smith Reminds Investors of Opportunity to Lead Securities Fraud Class Actions22 Oct
  • Bronstein, Gewirtz & Grossman LLC Urges Baidu, Inc. Investors to Act: Class Action Filed Alleging Investor Harm22 Oct
  • SueWallSt Reminds Shareholders of a Lead Plaintiff Deadline of November 13, 2026 in Baidu, Inc. Lawsuit - BIDU22 Oct
  • Faruqi & Faruqi, LLP Urges Baidu (BIDU) Investors to Seek Counsel Before November 13, 2026 Lead Plaintiff Deadline in the Securities Class Action22 Oct
  • INVESTOR ALERT: Pomerantz Law Firm Reminds Investors with Losses on their Investment in Baidu, Inc. of Class Action Lawsuit and Upcoming Deadlines - BIDU22 Oct
  • BAIDU, INC. (BIDU) SHAREHOLDER ALERT Bernstein Liebhard LLP Reminds Baidu, Inc. Investors of Upcoming Deadline22 Oct
  • ROSEN, GLOBAL INVESTOR COUNSEL, Encourages Baidu, Inc. Investors to Secure Counsel Before Important Deadline in Securities Class Action - BIDU21 Oct
  • DEADLINE ALERT for Baidu, Inc. (BIDU), Doximity, Inc. (DOCS), and Better Home & Finance Holding Company (BETR): The Law Offices of Frank R. Cruz Reminds Investors of Lead Plaintiff Deadlines in Securities Fraud Class Actions21 Oct
  • Levi & Korsinsky Reminds Baidu, Inc. Investors of the Pending Class Action Lawsuit With a Lead Plaintiff Deadline of November 13, 2026 - BIDU21 Oct
  • BIDU DEADLINE ALERT: Faruqi & Faruqi, LLP Reminds Baidu (BIDU) Investors of Securities Class Action Lawsuit Deadline on November 13, 202621 Oct

Mentions in Filings

  • The market for AI-powered senior care and digital health services in China is competitive and rapidly evolving. We face competition from large technology companies (including companies affiliated with Alibaba, Tencent, <strong>Baidu</strong>, and ByteDance), dedicated digital health platforms, traditional healthcare institutions adopting AI-driven tools, and international companies entering the China market. Many of our competitors have substantially greater fina …
    Decent Holding Inc.Baidu, Inc. Sponsored ADR·F-3 - Registration statement (foreign issuer)·23 Oct·23 Oct
  • … ecifically for website advertising. Changes in the way these registrars and registrants are compensated (including changes in methodologies and metrics) by advertisers and advertisement placement networks, such as Google, <strong>Baidu</strong> and Bing, have adversely affected, and may continue to adversely affect the market for domain names used for this purpose, which has resulted in, and may continue to result in, a decrease in demand and/or the renewal rate …
    VERISIGN INC/CABaidu, Inc. Sponsored ADR·10-Q - Quarterly report Q3·Q3 26·22 Oct
  • … e Global Resources Limited. Previously, Mr. Clark was a founding partner of Silicon Edge Law Group LLP, a law firm. He also served as a principal at Integrity Partners, an early-stage investment firm and early investor in <strong>Baidu</strong>, where he evaluated investment opportunities and advised portfolio companies on strategy, fundraising, and mergers and acquisitions. Earlier in his career, Mr. Clark served as a patent agent, where he focused on patent pro …
    Blue Gold LtdBaidu, Inc. Sponsored ADR·POS AM - POST-EFFECTIVE AMENDMENT NO. 1 TO FORM F-1·21 Oct·21 Oct
  • … when the services are provided. *Referral service for distribution platform revenue* The Group also commenced its customer referral services from the first quarter of 2020 by referring its industry customers to Beijing <strong>Baidu</strong> Netcom Science Technology Co., Ltd. (“Baidu”) to use the membership services of a Baidu’s auto content distribution platform. The Group identified only one performance obligation that is to provide referral service to Baid …
    Token Cat LtdBaidu, Inc. Sponsored ADR·EX-99.2 - 6-K - UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS AS OF JUNE 30, 2026 AND FOR THE SIX MONTHS ENDED JUNE 30, 2026 AND 2025·Q2 26·15 Oct
  • The market for AI-powered senior care and digital health services in China is competitive and rapidly evolving. We face competition from large technology companies (including companies affiliated with Alibaba, Tencent, <strong>Baidu</strong>, and ByteDance), dedicated digital health platforms, traditional healthcare institutions adopting AI-driven tools, and international companies entering the China market. Many of our competitors have substantially greater fina …
    Decent Holding Inc.Baidu, Inc. Sponsored ADR·424B5 - Prospectus filing (Rule 424(b)(5))·05 Oct·5 Oct
  • … ber 2018 to May 2021, where they scaled a developer community to 10 million annual users, generated over 1,000 technical content pieces annually, and established key partnerships with universities and tech foundations. At <strong>Baidu</strong>, Ms. Guo led the Apollo developer community, building the world’s largest autonomous driving community with over 100,000 developers and launching a globally recognized autonomous driving curriculum in partnership with top …
    iPower Inc.Baidu, Inc. Sponsored ADR·10-K - Annual report FY 2026·FY26·2 Oct

Key Stats

Trading

Px/Chg 1D$84.32 / -1.48%
Prev Close$99.47
% of 52Wk H55.99%
Avg Volume2.31M
Beta1.59
Mkt Cap28.68B
FD Mkt Cap31.48B

Float

Shrs Out/Float340.12M / 265.62M
Short Float0.04%
Days to Cover5.29
Stock Repurchased$5.39B

Current Valuation

EV41.28B
EV/EBITDA8.42
EV/Sales0.91
P/B0.74
P/S0.63
FCF Yield0.31%
ROE2.10%
ROA1.24%
Current Ratio1.76

Estimates

P/E9.60
Est P/EN/A
Est EPSN/A
Est PEGN/A

Valuation

Metric5Yr AvgMar '23May '24May '25May '26Oct '26
PRICE-BASED RATIOS
Price / Earnings112.337.081.911.31542.828.51
Price / Sales3.210.430.290.2314.190.91
Price / Book Value0.300.240.160.120.250.75
Price / Free Cash Flow217.573.011.532.38748.15332.78
ENTERPRISE VALUE METRICS
Enterprise Value106,402.7106,015.9117,205.4105,641.3161,399.141,752.0
Enterprise Value / Sales7.760.860.870.7934.951.31
Enterprise Value / EBITDA74.933.822.702.29352.8812.96
Enterprise Value / EBIT160.098.144.123.36771.6813.16

Financials

Full Financials
Millions CNY5Yr CAGR (%)Dec '21Dec '22Dec '23Dec '24Dec '25
INCOME STATEMENT
Revenue90.8%124,493.0123,675.0134,598.0133,125.0129,079.0
Gross Income-1.5%60,179.059,740.069,567.067,023.056,643.0
EBITDA-5.6%30,637.027,750.043,354.046,074.024,297.5
EBIT-8.2%14,199.013,025.028,446.031,446.010,084.6
Net Income-14%10,226.07,559.020,315.023,760.05,589.0
EPS (Diluted)35.3%28.0819.8455.1265.9294.08
BALANCE SHEET
Cash & ST Inv-10.6%180,093.0173,995.0193,901.0127,440.0115,267.0
Total Assets4.3%380,034.0390,973.0406,759.0427,780.0449,157.0
Total Liabilities53.2%156,082.0153,168.0144,151.0144,168.0159,431.0
Total Shareholder Equity5.9%211,459.0223,478.0243,626.0263,620.0266,330.0
CASH FLOW
Net Operating Cash Flow—20,122.026,170.036,615.021,234.0-3,013.0
Cap Ex4.5%-11,240.0-8,393.0-11,295.0-8,134.0-13,417.0
Free Cash Flow—8,882.017,777.025,320.013,100.0-16,430.0

Enterprise Value Bridge

Millions CNY23 Oct '26
Price (As of 23 Oct '26)77.16
Basic Shares340.12
Market Cap26,244.2
Diluted Shares345.50
Fully Diluted Shares Outstanding345.50
Fully Diluted Market Cap26,659.0
+Consolidated Debt13,626.7
−In-the-Money Convertible Debt—
+Capital Leases570.5
+Operating Leases—
−Cash & Equivalents-4,419.7
−Short-term Investments-12,585.3
+Total Preferred-
−In-the-Money Convertible Preferred—
−Investments in Unconsolidated Subs—
+Non-Controlling Interest3,396.3
+Pension Liabilities—
Enterprise Value38,847.5

Segment data

Revenue

by Products and services

  • Online Marketing Services53%
  • Other Revenue Other47%

Revenue

by Geography

  • China99%
  • Non Peoples Republic Of China1%

Related companies

Alphabet Inc.

GOOGL US

Meta Platforms, Inc.

META US

AppLovin Corp

APP US

Nebius Group N.V.

NBIS US

Zoom Communications, Inc.

ZM US

DigitalOcean Holdings, Inc.

DOCN US

Tempus AI, Inc.

TEM US

Flutter Entertainment plc

FLUT US

Pinterest, Inc.

PINS US

Factset Research Systems Inc

FDS US

Snap Inc

SNAP US

Match Group, Inc.

MTCH US